Asda's "Nanfluencers" Go Viral with Hilarious Easter Egg "Smash or Pass" Challenge

Asda's "Nanfluencers" Take On Easter Egg Challenge, Sparking Online Buzz London, UK – Asda, a prominent supermarket chain, has launched a new social media campaign featuring three elderly women, affectionately dubbed "Nanfluencers," reviewing its "Extra Special Easter Eggs." The campaign, titled "Smash or Pass," sees the women humorously breaking open large chocolate eggs with rolling pins and offering their candid opinions on various flavors. The video, uploaded on March 22, 2024, has rapidly gained traction, accumulating over 419,000 views and nearly 5,000 likes. Participants were seen evaluating eggs such as white chocolate with raspberry and marshmallows, milk chocolate with pretzel and honeycomb, and dark chocolate with ginger. One "Nanfluencer" expressed particular delight with a white creme egg, noting, "It's oozing out. Gorgeous." Another, after sampling the fruit and nut egg, declared, "I've tasted better," ultimately giving it a "pass." The light-hearted and authentic reactions of the "Nanfluencers" have resonated with viewers, generating a positive response in the comments section. An Asda spokesperson stated, "Our 'Nanfluencers' bring a unique charm and honesty to our Easter egg range. Their genuine reactions help showcase the quality and variety of our Extra Special collection in a fun, relatable way for our customers." The campaign is part of Asda's broader strategy to engage with diverse demographics through creative social media content.