Sure Deodorant to the Rescue: Influencer's Spicy Challenge Leads to Unexpected Collaboration

Sure Deodorant Steps Up to the Heat: Influencer's McSpicy Challenge Leads to Brand Collaboration. In a recent video, UK-based influencer Ashleigh Money Saver (@ashleighmoneysaver) showcased a PR package from Sure deodorant. This follows her review of McDonald's new McSpicy burger, which, according to Ashleigh, "is bringing the heat." The deodorant company sent her products to help combat the burger's spiciness. "They came through with sweat reinforcements!" Ashleigh enthusiastically stated in her video. She plans to test the deodorants' effectiveness. This collaboration highlights the growing influence of social media reviews and the creative strategies brands use to engage with influencers and their audiences.