What did the parties say on TikTok in the election, and how? Here’s the campaign broken down in 5 charts
Our politicians leaned hard into TikTok this election. But did it help them?
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Labor's HECS Debt Cut Promise: A Key Issue in the 2025 Australian Election
Australia's Election 2025: Labor Party Promises HECS Debt Relief. Australia is gearing up for the 2025 federal election, and the Labor Party has made a significant pledge to ease the financial burden on young Australians. Their promise to cut HECS debt by a further 20% is a key part of their platform, aiming to attract student voters. Recent social media posts from the official ALP account feature short videos of Prime Minister Anthony Albanese, highlighting this promise. The videos use a catchy text overlay, "tfw you and your mates vote labor knowing they will cut your HECS debt by a further 20%", to resonate with the target demographic. This policy has generated considerable discussion among voters, with many weighing the potential benefits against other election issues. While the exact economic impact of this policy is still being debated, the Labor Party maintains it is a crucial step towards fairer education financing in Australia. The party's social media campaign demonstrates a strategic approach to reaching young voters, using concise and visually engaging content to spread their message. The political climate is tense, with various parties vying for votes. The outcome of this election will significantly shape the future of Australia's economic and social policies.
