TikTok Editing: The Future of Movie Trailers?

In a short video posted on May 29th, 2025, a TikTok user (@avamadeleinee) shared their opinion on the effectiveness of movie trailers. They argued that adopting TikTok editing techniques could significantly enhance viewer engagement. "If you've seen that one Tom Cruise edit, not the Tom Cruise one, the Maverick edit," the user stated, "Why isn't that the trailer? It makes the movie look so much more interesting." The user also cited a Tony Stark edit as another example of how this style could improve trailers. This viewpoint highlights the ongoing debate about the evolving landscape of movie marketing and the potential for social media trends to influence traditional advertising strategies. The use of short-form video platforms like TikTok offers new opportunities for creative marketing, and this perspective underscores the need for studios to adapt to changing audience preferences.