The market for eyelash serums is growing – but so are the risks
Over-the-counter treatments are widely available, but ophthalmologists warn the potential side effects can be harmful.
Beauty influencer Avery Woods (@averyywoods) recently shared her eyelash growth routine on TikTok, which quickly gained popularity. Woods credits a combination of Babe Lash Serum, Tweezerman lash curler, and Too Faced Better Than Sex mascara for her results. She also highlights the importance of consistent vitamin intake, using Nutrafol and MaryRuth's liquid multivitamin. "I've tried every lash serum imaginable," Woods states, "but this Babe Lash Serum is the only one that hasn't irritated my eyes or discolored my eyelids." The video demonstrates a noticeable improvement in lash length and volume. While the routine is personal, the popularity of the video suggests a potential interest among readers seeking similar results.
Over-the-counter treatments are widely available, but ophthalmologists warn the potential side effects can be harmful.