TikTok's Price Wars: Are Consumers Getting a Fair Deal?

TikTok's Impact on Retail Pricing: A Case Study of Vitamin Product Sales in Malaysia In Malaysia, a recent TikTok video highlights a growing concern among consumers about the fluctuating prices of products sold online. The video features a woman enthusiastically reviewing a vitamin product, praising its effectiveness. However, she expresses her frustration that the product is significantly cheaper on TikTok than in traditional retail stores. "I don't understand why TikTok allows such huge price differences," she says in the video. This issue raises questions about the impact of social media platforms on retail pricing strategies and their effect on consumer perceptions of value. The video's popularity suggests a wider concern among Malaysians about fair pricing practices in the online marketplace. Further investigation is needed to determine whether this is an isolated incident or a more widespread trend affecting various products and retailers in Malaysia.