Bella Hadid's 'Ôrəbella Debuts "Eternal Roots" Fragrance, Sparks Global Excitement

Bella Hadid's 'Ôrəbella Launches "Eternal Roots" Exclusively at Ulta Beauty Milan, Italy – Supermodel and entrepreneur Bella Hadid has officially launched her latest fragrance, "Eternal Roots," under her beauty brand 'Ôrəbella, making it exclusively available at Ulta Beauty stores and online. The announcement was made via a captivating video featuring Hadid herself, gracefully showcasing the new product. The "Eternal Roots" nourishing skin parfum is described as a multidimensional woody-fruity fragrance, blending notes of juicy lychee, grounding vetiver, and earthy papyrus. According to Hadid's promotional materials, the scent aims to be "rooted, bright, and joyful." A key highlight of the new perfume is its commitment to clean beauty standards. 'Ôrəbella emphasizes that "Eternal Roots" is clean, vegan, cruelty-free, alcohol-free, and enhanced with aromatherapy essential oils, aligning with the growing consumer demand for ethically produced and natural beauty products. The launch has generated significant buzz among beauty enthusiasts and Hadid's extensive fanbase. Social media comments indicate high anticipation, with many expressing eagerness to purchase the perfume. One user commented, "My #1 it’s everything🫶," while another exclaimed, "not walking but RUNNINGGGG to the ulta store." However, some international fans expressed disappointment regarding limited availability, with comments like "next stop europe pleaseeeeeee💋🪽🫧🫶🏻" and "When is it coming to germany I Need thisssss 😭💕" highlighting a desire for wider global distribution. The exclusive partnership with Ulta Beauty positions "Eternal Roots" to reach a broad audience across the United States. Consumers are encouraged to "shake, spray, and shop now" to be among the first to experience the new fragrance.

Marie Claire

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