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The Great Noticing | Know Your Meme
The Great Noticing is an antisemitic dogwhistle and catchphrase that promotes the conspiracy theory that Israel and Jewish people in general hold a s…
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Unpacking 'The Great Noticing': TikTok Video Explores 'Rabbit Hole' Phenomenon and Conspiracy Symbolism
In an increasingly digital age, a recent TikTok video by user @basedcontent0 has garnered significant attention, sparking discussions around the phenomenon often dubbed 'going down the rabbit hole.' Uploaded on July 2, 2025, the video, titled 'The great Noticing continues,' features a series of enigmatic visuals, including a figure floating over symbols such as the Star of David and an eye, alongside phrases like 'Novus ordo seclorum' and 'New World Order (conspiracy theory).' The accompanying text states, 'After going too deep down the rabbit hole and now nothing feels the same as before.' While the video does not explicitly endorse specific conspiracy theories, it taps into a growing online narrative of 'noticing' perceived hidden truths or societal manipulations. The cryptic nature of the content and its broad appeal to those exploring alternative perspectives highlight the evolving ways individuals engage with information and form worldviews in online spaces. The video has accumulated over 151,300 views, 21,900 likes, and 3,555 shares, indicating a substantial reach within its target audience.
