Beamish Museum, an acclaimed open-air museum in North East England, is redefining the museum experience with its innovative approach to engaging modern audiences. A recent video released by the museum showcases its diverse attractions, from historical transport and traditional shops to a working bakery and a photography studio, all presented by staff in authentic period costumes. The video notably employs contemporary Gen Z slang, such as 'slay' and 'lit,' to describe the historical exhibits, creating a unique and humorous juxtaposition. This creative marketing strategy aims to bridge the gap between historical preservation and modern cultural trends, making the past accessible and relatable to a younger demographic. Visitors can explore various facets of historical life, including interactions with animals like a pony, purchasing traditional sweets, and observing historical printing presses in action. The museum encourages both individuals and groups to visit, promising an immersive and enjoyable experience that 'always understands the assignment.'
You’ve probably already heard of the viral TikTok trend where older staff members “let their Gen Z coworkers (or children) write their marketing scri…
