Selfridges' New K-Beauty Section: Affordable Skincare Hits London

Selfridges Expands K-Beauty Selection: Affordable Skincare Now Available in London. London, UK – May 16, 2025 – Selfridges, a renowned London department store, has expanded its Korean beauty product line. Beauty influencer BeautyByNori recently shared a video showcasing the new selection, highlighting brands like Mixsoon, Round Lab, and Skin1004. "I am super impressed with this," Nori commented in her video, referring to the range of products. The video shows various products with price tags clearly visible, confirming the affordability of the items. For example, a Skin1004 Centella sunscreen stick is priced at £19.00, while Biodance masks retail for £22.50. The addition of these brands to Selfridges' beauty section signifies the growing popularity of Korean skincare in the UK.