Primark's Beauty Dupes: Affordable Luxury or a Waste of Money?

Primark's Beauty Dupes: Are They Worth It? A recent TikTok video by beauty influencer @beautyforeverybody has gone viral, showcasing several Primark dupes of high-end beauty products. The video highlights the significant price differences, comparing items like Drunk Elephant bronzing drops (£35 vs £3.50) and Charlotte Tilbury cream highlighter (£30 vs £42). "The savings are incredible," says the author, Alex Pavlova. The video has sparked a conversation about the quality and effectiveness of these dupes, with many viewers commenting on their own experiences. While some express skepticism, others praise the affordability and surprisingly similar results. This trend underscores the growing consumer demand for accessible luxury, prompting questions about the sustainability and ethical implications of such dupes.