International Business Expansion: A Cautionary Tale from a London Entrepreneur

London, UK – June 11, 2025 – Entrepreneur Ben Askins recently shared a cautionary tale about the pitfalls of international business expansion. In a video promoting Revolut Business, Askins describes his experience setting up an office in South Africa, where inadequate planning led to significant financial hurdles. "Basically, what we did was we kind of set it up in under our names instead of our business name," Askins explains in the video, highlighting the resulting complications. The experience underscores the importance of meticulous planning and robust financial systems for businesses operating across borders. Askins now uses Revolut Business for its ease of international money transfers, a testament to the need for efficient financial solutions in a globalized marketplace. His experience serves as a valuable lesson for aspiring entrepreneurs looking to expand their reach internationally.