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Bethenny Frankel's TikTok Skincare Secret: Affordable Serum Gains Millions of Views
Bethenny Frankel's latest TikTok promotes Bliss Bright Idea Vitamin C serum, a product she uses daily in her skincare routine. The video, posted on August 8, 2022, has garnered over 4.4 million views and 20,000 likes as of April 9, 2025. Frankel highlights the serum's affordability and effectiveness in comparison to more expensive alternatives, stating, "It shouldn't cost you $160, which is what we've been paying for good quality Vitamin C." While the video is clearly promotional, it taps into the ongoing consumer interest in skincare and celebrity endorsements. The video's significant reach suggests a potential audience interested in learning more about the product or similar budget-friendly options. The video's success also highlights the power of short-form video marketing on platforms like TikTok.
