Bethenny Frankel Partners with MCoBeauty to Redefine Accessible Luxury

MCoBeauty, in collaboration with entrepreneur Bethenny Frankel, has launched a new campaign emphasizing accessible luxury in the beauty industry. The initiative aims to democratize high-end aesthetics, asserting that consumers can achieve a 'rich' look without a significant financial outlay. Frankel, known for her business ventures, states, 'Luxury is just an illusion. Taking luxury off its pedestal and putting it in every handbag.' The campaign showcases a range of MCoBeauty products, including makeup and accessories, presented in a glamorous setting. The brand highlights its availability at Target, reinforcing its commitment to widespread accessibility for consumers seeking premium-feel products at an affordable price point.