Why the Dallas Cowboys are the Kardashians of the NFL

Dallas Cowboys' Primetime Dominance: Why America Can't Look Away The Dallas Cowboys consistently secure primetime slots in the NFL schedule, a phenomenon that extends beyond their on-field performance. Sports analyst Chris Mack offers a compelling explanation: the Cowboys are the "Kardashians of the NFL." Their off-field drama, controversies, and captivating storylines draw massive viewership, making them a valuable asset for broadcasters seeking high ratings. Mack states, "They are a soap opera more often than not...people will want to watch...wondering if the Cowboys are going to melt down or blow up today." This encapsulates the team's unpredictable nature, which fuels public interest. The constant drama surrounding the team, from player conflicts to coaching changes, keeps fans engaged, regardless of wins or losses. The team's high-profile players and large fanbase further contribute to their primetime appeal. This "train wreck factor", as Mack calls it, ensures consistent viewership, making the Cowboys a prime choice for high-stakes broadcasts. While some may criticize this focus on drama over pure athletic performance, it's undeniable that the Cowboys' captivating narrative continues to drive their popularity and primetime presence.