TikTok-Famous Color Changing Lip Gloss: Magic or Marketing?

A new color-changing lipgloss is taking the beauty world by storm. Created by the brand CHILLAB, this unique product adapts to the wearer's individual lip pH, resulting in a personalized shade. TikTok influencer Betsy Doodles (@betsydoodles) recently showcased the lipgloss in a short video, highlighting its transformation from a dark, glittery black to a vibrant pinkish-red. "It's like magic!" Doodles exclaimed in the video, emphasizing the product's lip-plumping capabilities. The lipgloss is currently available on Doodles' TikTok shop, indicating a growing trend of social media-driven product launches.