Viral Weight Loss Plan: Realistic or Risky?

Weight Loss Advice: Influencer Shares Plan, But Is It Realistic? A recent TikTok video by fitness influencer Better You Better Society (@betteryoubettersociety) has gone viral, offering a three-month plan to lose 50-60 pounds and build muscle. The plan emphasizes a calorie deficit, sufficient protein, and weight training. Society details his own regimen: "I would eat 9oz of chicken breast with vegetables for breakfast, lunch and dinner. I’d also do 1 hour of cardio daily. And lift weights 4 days a week." While the video's before-and-after photos are striking, experts caution that such rapid weight loss is difficult and potentially unhealthy for most people. The video's heavy promotion of the influencer's coaching services also raises concerns about potential bias. Registered dietitians recommend consulting a healthcare professional before starting any drastic weight loss program.