Italian Mobile Case Company Uses 'Mystery Container' to Boost Sales

A new marketing campaign in Italy is using a 'mystery container' as an incentive to boost sales. One young woman, seen in a recent video promoting mobile phone cases, uses her social media presence to advertise the products and contest. "Each purchase gets you a mystery container!" she exclaims in the video, showcasing the cases while walking through a parking lot. The campaign utilizes the influencer marketing model, aiming to reach a younger demographic. The effectiveness of such campaigns depends on the influencer's reach and audience engagement.