From Ancient Fish Sauce to Global Staple: The Surprising History of Ketchup and Expo 2027's Promise

Belgrade, Serbia – As preparations for Expo 2027 in Belgrade continue, the event is anticipated to be a platform for groundbreaking innovations, much like past world's fairs have launched globally impactful products. One such product with a fascinating history is ketchup, a condiment now ubiquitous on dinner tables worldwide. Originally, ketchup was not the tomato-based sauce we recognize today. Its origins trace back to China as a fermented fish sauce. This early form of 'ketchup' made its way across Asia and into Europe, where its composition began to evolve. However, it was in the 19th century, specifically in the United States, that ketchup transformed into the tomato, vinegar, and spice blend that is so popular today. A significant moment in ketchup's journey to global prominence occurred in 1876. The Heinz company introduced its tomato ketchup at the World's Fair in Philadelphia, marking a turning point that propelled the product into widespread popularity. Expo 2027 in Belgrade aims to provide a similar opportunity for new ideas and products to emerge and leave a lasting impact on the world, mirroring the enduring legacy of products like Heinz ketchup.