Grand Coffee's Educational Campaign: From Bean to Cup

Grand Coffee Launches Educational Campaign in Serbia Grand coffee, a leading producer and distributor in the region, recently launched an educational campaign titled "Grandov vodič kroz svet kafe" ("Grand's Guide Through the World of Coffee"). The campaign aims to increase consumer knowledge about coffee production and appreciation. A recent BLIC TV report showcased the campaign, detailing the coffee journey from bean to cup. The report featured interviews with coffee specialists who explained the intricate processes involved, including bean selection, roasting, and tasting. One expert, Ilija Đurić, a quality control specialist, emphasized the importance of careful roasting to maintain quality. "The roasting process can either enhance or diminish the quality of the coffee," Đurić explained. The campaign's informative and engaging approach makes it a valuable resource for coffee lovers and showcases Grand's commitment to quality and transparency.