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Priceline Apologises After Viral TikTok Alleges Racial Profiling At Highpoint S…
A Melbourne woman viral TikTok shared claims of being repeatedly singled out for security checks while shopping at Priceline Highpoint.
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Priceline Highpoint Faces Renewed Racism Allegations, History of Profiling Cited
Melbourne, Australia – Priceline Pharmacy at Highpoint Shopping Centre is once again facing accusations of racial profiling, reigniting concerns about discriminatory practices within retail spaces. A recent incident, detailed by a social media content creator, has drawn attention to the store's alleged behavior towards customers of color. The current allegations come nearly a decade after a similar controversy in 2016, when the same Priceline location was accused of racially profiling seven black women, an incident reported by the Daily Mail. Critics argue that the recurrence of such complaints suggests a systemic issue rather than isolated incidents. In response to the recent public outcry, Priceline reportedly issued a statement on social media, which was later deleted. The statement allegedly included a threat of defamation against the content creator who initially brought the new accusations to light. This response has been met with further criticism, with many suggesting it indicates a priority of image protection over genuine engagement with accusations of discrimination. Observers emphasize the importance of transparent and educational approaches to address racial bias, rather than attempts to silence critics.
