Salford City FC's Transformation: Neville and Kelly's Vision for the Future

Salford City's New Owners: A Blend of Football Passion and Business Strategy Salford City Football Club, a team with a rich history and passionate local following, is undergoing a transformation under new ownership. Former Manchester United star Gary Neville and Consello CEO Declan Kelly recently sat down with Bloomberg to discuss their plans for the club. Their vision blends business acumen with a commitment to the local community. "We're not trying to be Wrexham, we're not trying to be any other team. We're trying to be Salford," Kelly stated, emphasizing their unique approach. The ownership group, which includes David Beckham, aims to build a sustainable and successful club, writing its own history patiently and calmly. Neville's experience with diverse teams at Manchester United heavily influences his approach. He recalls, "When I played at Manchester United, we had players from the US, Europe, Africa, Asia—all around the world. They came together to form a fantastic team." This experience underscores the importance of building a diverse and inclusive team environment at Salford City. The new owners' strategy focuses on long-term growth and community engagement. Their commitment to Salford's unique identity and the passion of its fans is a key element of their vision. The future of Salford City FC looks bright under this new leadership, promising a blend of on-field success and community involvement.