Romanian Vodka Brands Launch Hard-Hitting Anti-Drunk Driving Campaign

Botosani, Romania Launches Striking Anti-Drunk Driving Campaign Botosani, Romania is taking a proactive stance against drunk driving with a new public awareness campaign. Billboards throughout the city feature stark statistics on accidents and impactful imagery, aiming to deter drivers from consuming alcohol before getting behind the wheel. The initiative is a collaboration between Prodalcom, the producer of Voronskaya and Stefan cel Mare vodkas, demonstrating corporate social responsibility. "The numbers are alarming," says a local resident, referring to the billboard's statistics. "This campaign is making people think twice before drinking and driving." The campaign's creative use of billboards, strategically placed throughout the city, has already generated significant discussion on social media. The campaign's success will be measured by a reduction in drunk-driving incidents in the region. This initiative serves as a model for other communities tackling the pervasive issue of drunk driving.