Local Designer Crafts New Brand Identity for Beloved Street Puppet Vendor

Lima, Peru – A heartwarming initiative has brought a new identity to Mr. Oscar, a beloved street vendor known for his charming handmade puppets. A local marketing professional, touched by Mr. Oscar's dedication and the artistry of his creations, volunteered to design a professional logo for his business, aiming to help him expand his reach through online sales. The professional documented the entire design process, starting with conceptual sketches on a digital tablet. The goal was to create a logo that reflected the playful nature of the puppets while incorporating a personal touch from Mr. Oscar himself. The chosen design features a friendly, rounded typography for 'OSCAR títeres' and subtly integrates an illustrated caricature of Mr. Oscar's face within the letter 'O', giving the brand a unique and recognizable identity. “When I first saw Mr. Oscar and his beautiful puppets, I felt his art deserved a wider audience and a beautiful identity,” the designer shared in her video. “He was very open to the idea of selling online, and a strong brand is the first step.” The vibrant color palette selected for the logo – a combination of red, blue, and yellow – was chosen to appeal to a youthful and joyful audience, perfectly matching the spirit of the puppets. The final logo was showcased on various merchandise mock-ups, including tote bags, stickers, and business cards, demonstrating its versatility and professional appeal. This project not only provides Mr. Oscar with a valuable tool to grow his business but also serves as an inspiring example of how individual skills can be used to uplift local communities and support independent artists.

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