Pre-Save Challenge: Brandon Lake Offers Early Release of "SEVENS"

Brandon Lake Offers Fans Early Access to New Song 'SEVENS' in Pre-Save Challenge. US-based Christian singer Brandon Lake is giving his fans a chance to hear his new song, "SEVENS," early. In a short video posted on social media, Lake challenges his followers to pre-save the song 20,000 times within 24 hours. "If you want it early, we've got a deal," Lake says in the video, filmed on the set of the song's music video. "If we get 20,000 pre-saves in the next 24 hours, we can release the song early." The pre-save link is included in the video's description. The challenge adds an element of fan engagement and creates a sense of urgency around the release. This innovative approach to promotion demonstrates Lake's strong connection with his fanbase. If the goal is not met, the song will be released on June 13th. The response to this challenge will be an interesting measure of Lake's fanbase's engagement.