Duolingo's Cryptic TikTok Message: Marketing Genius or Something More?

Duolingo's TikTok account has gone viral for an unexpected reason: the company has removed all videos and profile pictures from its page. The only thing left is a cryptic message in the bio: "real eyes realize real lies" accompanied by three eye emojis. This unusual move has sparked numerous theories among users. Some believe it's a marketing stunt designed to draw attention and increase engagement after a period of negative feedback following the company's switch to an AI-based platform. Others suspect it's a temporary glitch or a sign of something more significant. "I'm not sure why they decided to do this," says one TikTok user in a viral video discussing the situation. "But it definitely seems like they've got some sort of trick up their sleeve." Regardless of the reason, Duolingo's actions have succeeded in generating significant buzz and conversation online. The mystery surrounding the account's transformation is likely to continue until the company offers an official explanation.

Her Campus

one month ago

Um, Is Duolingo OK?

In mid-May, language-learning app Duolingo raised concerns with a social media blackout, leaving fans to wonder what's going on with the company.