Queensland Aims to Topple Tasmania and New Zealand as Top Tourism Destination

Queensland Unveils Ambitious 20-Year Tourism Plan to Become Global Leader Queensland's government has launched an ambitious 20-year plan to transform its tourism industry, aiming to make the state a top global destination by 2045. The plan, titled "Destination 2045," sets a bold target of doubling visitor expenditure to $84 billion within two decades. This ambitious goal positions Queensland to compete directly with established tourism powerhouses like Tasmania and New Zealand. The plan's six strategic priorities include expanding eco-tourism opportunities, attracting world-class events, creating a fund to incentivize direct flights to new markets, rejuvenating the Great Barrier Reef islands, and significantly boosting overall marketing efforts. Tourism Minister Andrew Powell stated, "To be blunt, as I've said from day one, Tasmania, New Zealand, we're coming for you. We're going to take the number one crown when it comes to eco-tourism." This statement highlights the government's determination to achieve its ambitious goals. The initiative has already generated significant interest, as evidenced by the video's growing popularity. The comprehensive nature of the plan and its potential economic impact make it a compelling story for media outlets. The plan's success will not only boost Queensland's economy but also showcase the state's natural beauty and cultural heritage on a global stage.