Bruno Mars Shakes Up Summer with New "Hollywood Colada" Cocktail

Bruno Mars Unveils "The Hollywood Colada" in New SelvaRey Rum Promotion Pop superstar Bruno Mars has once again stepped into his role as "El Capitan Fuego" to promote his SelvaRey Rum brand, this time showcasing a new summer cocktail dubbed "The Hollywood Colada." The video, released on May 24, 2023, features Mars demonstrating the preparation of the refreshing drink in a picturesque tropical setting, complete with palm trees and ocean views. The recipe for "The Hollywood Colada" is notably simple, requiring just four ingredients: ice, SelvaRey Coconut Rum, coconut water, and pineapple juice. Mars, dressed in a vibrant floral shirt and a SelvaRey cap, meticulously mixes the components, emphasizing the ease of creation. He then takes a sip, conveying satisfaction with a characteristic smile. In the accompanying description, Mars positions the cocktail as a guilt-free option for summer, stating, "Do you want to enjoy a summertime cocktail and not worry about all those pesky calories? If so, I have a solution for you." He encourages viewers to "Shimmy off into the sunset with Selvarey Rum." The promotion also ties into the "thatfairmontfeeling" and "fairmonthotels" hashtags, suggesting a partnership with Fairmont Hotels & Resorts. The video has garnered significant attention, accumulating over 14 million views and 1 million likes, with fans expressing admiration for Mars and eagerly awaiting new music.

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