Comments Are King: Why They Matter More Than Likes or Shares

Comments Trump Shares and Likes: Social Media Algorithms Prioritize Engagement Lithuania – A recent video by build_in_public highlights a crucial aspect of social media engagement, emphasizing the significant value of comments over likes and shares. The video features an excerpt from "The Edward Show," where SEO expert Rand Fishkin states, "A comment was worth 33 times the weight of a retweet." This underscores the importance of interaction and discussion for algorithm optimization. Fishkin further explains that comments are a stronger predictor of user retention and repeated app usage. This insight directly influences how platforms design their algorithms, biasing them towards content that generates comments rather than shares. The video uses visual aids including social media logos to make the point clear and relatable to users of various platforms. The video's message is straightforward and impactful: focus on fostering engagement through comments to increase visibility and reach on social media. The information is relevant to individuals and businesses seeking to improve their social media strategies. The impact of comments on algorithm performance is a topic of ongoing discussion, and this video offers a readily accessible summary of a key perspective.