Kenyan TikToker's Viral Music Promo: A Blend of Politics and Pop Culture

Kenyan TikToker Leverages Politics in Viral Music Promo. Nairobi, Kenya – May 16, 2025 – A new song by Riggy G, titled "Wantam," is gaining traction online, thanks to a creative promotional strategy by TikToker call.me.cosmas. The 26-second video uses a split-screen format, juxtaposing the artist's performance with clips of a Kenyan politician. This unexpected pairing has generated significant interest. "It's a new way to get people's attention," says the TikToker in an interview. The video's success highlights the growing influence of social media in Kenyan music marketing and political discourse. The video has garnered over 2,400 views in less than 24 hours, demonstrating its effectiveness. While some criticize the video's clickbait nature, its innovative approach is undeniable.