CPI Hearing Exposes Influencer Betting Practices: Virginia Fonseca's Testimony Reveals 'Demo' Account Use

Brazilian CPI Investigates Influencer Marketing in Betting: Virginia Fonseca's Testimony Sheds Light on 'Demo' Accounts Brasília, May 13, 2025 – The Brazilian CPI (Parliamentary Commission of Inquiry) investigating the influence of digital marketing on online betting is making headlines. A recent hearing featured influencer Virginia Fonseca, who provided insights into the use of so-called "demo" accounts. These accounts, provided by betting companies to influencers, are designed to create the impression of easy wins, thereby boosting the credibility of the platforms. Senator Soraya Thronicke questioned Fonseca about her use of these accounts. Fonseca explained, "These are demonstration accounts, specifically for influencers. They are not the same accounts that regular players use." This distinction is crucial, as it highlights a potential loophole in advertising regulations. The use of demo accounts allows influencers to showcase substantial winnings, which might mislead viewers into believing that success is easily attainable. The CPI aims to determine whether this practice constitutes deceptive advertising. The investigation continues, with the potential for significant implications for the online betting industry and influencer marketing practices in Brazil.