Choose Chicago's New Campaign: Showcasing the Real Chicago

Choose Chicago Launches New Marketing Campaign to Highlight City's Authenticity. Chicago, IL (June 16, 2025) – Choose Chicago, the city's official tourism bureau, has unveiled a new marketing campaign, "Never Done, Never Outdone," that aims to showcase a more authentic and inclusive image of Chicago. Unlike previous campaigns that primarily targeted tourists, this initiative highlights the experiences and stories of residents across the city's 77 community areas. The campaign features vibrant visuals of Chicago's diverse neighborhoods, local musicians, and everyday life. Kristen Reynolds, CEO of Choose Chicago, stated, "These days, visitors are really looking for an authentic experience. What represents the city, what represents the locals?" The campaign's slogan, "Never Done, Never Outdone," reflects the city's dynamic spirit and ongoing evolution. Choose Chicago plans to advertise the campaign nationally and internationally, aiming to attract visitors who seek a genuine Chicago experience.