Oversaturation of Skincare Influencers Raises Authenticity Concerns in Spain

In Spain, a growing concern among beauty enthusiasts is the authenticity of skincare advice from online influencers. Cosmetologist Celia, known online as 'ceaaddict,' voiced her worry about the sheer number of skincare content creators, stating, "Siento que hay exceso de creadoras de contenido." She feels the market is oversaturated, leading to a potential dilution of genuine expertise. Celia's concern highlights a broader question of trust and reliability in online beauty advice. The abundance of content, often driven by sponsored partnerships, can make it difficult for consumers to discern credible information from marketing campaigns. This situation underscores the need for consumers to be discerning and seek out well-vetted sources of skincare information.