TikTok Influencer's Morning Routine Goes Viral: A Blend of Self-Care and Brand Promotion

In a recent TikTok video, beauty influencer CHELSI PETTIT (@chelsipettit) shared her detailed morning skincare and haircare routine. Filmed in her bathroom, the video showcases various products, including OSEA Malibu's Ocean Cleansing Milk and Undaria Algae Body Butter. Pettit emphasizes the importance of self-care, stating, "My favorite part of the day!" The video also promotes OSEA Malibu, offering a discount code to her followers. This highlights the increasing popularity of influencer marketing and the integration of product endorsements into lifestyle content. The video's upbeat music and visually appealing format make it engaging for viewers. The routine itself is straightforward and could be easily replicated by others, suggesting a potential interest for a broader audience.