Celebrity Endorsements Fuel Investigation into Suspected Pyramid Scheme in Chile

Chilean Authorities Investigate Celebrity-Endorsed Cosmetics Company Amidst Pyramid Scheme Concerns Santiago, Chile – A recent investigation by Chilean authorities has shed light on the controversial business practices of Farmasi, a Turkish cosmetics brand promoted by several prominent Chilean celebrities. The company's products lack the necessary sanitary registration in Chile, raising concerns about their safety and legitimacy. The investigation was prompted by numerous reports of potential pyramid scheme activities. The business model appears to rely heavily on recruiting new members who purchase products and then recruit further members, rather than solely on product sales. One individual interviewed for the investigation, who wished to remain anonymous, stated, "They promised incredible returns, but it felt too good to be true." The involvement of celebrities in promoting Farmasi adds another layer of complexity to the investigation. Their endorsements have likely influenced many consumers to join the business opportunity, potentially leading to financial losses for those involved. The authorities are working to determine the extent of the alleged fraudulent activities and to protect consumers from potential harm. While the outcome of the investigation remains pending, the case highlights the importance of verifying the legitimacy of business opportunities and the potential risks associated with celebrity endorsements.