NOW Toronto
How 5 Canadian music artists are using TikTok to launch successful music career…
Five up-and-coming Canadian music artists are turning TikTok virality into real-world record deals one video at a time.
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Singer's Bold Move: Street Interviews to Promote New Song
Local Musician Chrissy Spratt Takes to the Streets to Gauge Public Opinion on Upcoming Single Chrissy Spratt, a Canadian singer-songwriter, recently launched a unique promotional campaign for her new single, "In Too Deep." Instead of relying on traditional marketing methods, Spratt decided to take her music directly to the people. On a recent evening in [City, Province], she approached several strangers and played them a snippet of her upcoming song, asking for their honest opinions. "I wanted to see how people genuinely felt about my music," Spratt explained. "It was a bit nerve-wracking, going up to strangers, but it was also incredibly rewarding." The reactions were overwhelmingly positive. One individual commented, "That beat drop was okay, but then it was fire! I ain't gonna lie, I f*** with it." Another simply stated, "Hot as hell! I love it." Spratt's unconventional approach has generated significant buzz online, and her video has already garnered thousands of views. The release of "In Too Deep" on April 25th is highly anticipated.
