Cleaning Videos Gain Popularity: A TikTok Trend Explored

Cleaning videos are increasingly popular on social media platforms like TikTok. One recent example, posted by Christy’s CleanTok ☁️🤍 (@christyytiktok) on May 31st, 2025, has garnered significant attention. The video, titled "cleaning therapy 🎀", shows the creator using various cleaning methods in their home, set to audio from the popular TV series Gilmore Girls. The video's success highlights the trend of ASMR-style cleaning content, which provides a sense of calm and satisfaction for viewers. The creator, whose description mentions offering PR/Collabs, successfully uses the platform to showcase cleaning products and techniques. The video's popularity suggests a growing interest in cleaning content as a form of relaxation and self-care.