El País México
Claudia Sheinbaum, presidenta del ‘trend’: la política mexicana se vuelve viral…
La mandataria ha pasado a convertirse en una tendencia con memes, canciones y disfraces
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TikTok Trend: Youth Embrace Political Expression for Sheinbaum's Campaign
A recent TikTok video has rapidly gained viral status, illustrating the evolving landscape of political campaigning in Mexico. The video features three individuals, with a young woman at the center wearing a white jacket and a Mexican flag sash, flanked by two others in period costumes, complete with bald caps and mustaches, also sporting national sashes. They engage in a spirited, choreographed dance, explicitly endorsing presidential candidate Claudia Sheinbaum and her "quinta transformación" platform. Uploaded by user @chupiritas0, the content has garnered over 33 million views and millions of likes, underscoring its significant reach and impact. This phenomenon highlights how social media platforms are increasingly becoming pivotal arenas for political expression and mobilization, especially among younger voters. Experts note that such creative, easily digestible content can effectively bypass traditional media filters, directly engaging a vast audience. "This style of content leverages entertainment to deliver a political message, making it highly effective in a digital-first environment," commented a social media analyst. The video serves as a compelling example of how contemporary political movements are harnessing viral trends to shape public opinion and rally support in the lead-up to elections.
