Ana de Armas Invites to Cinemex: Ballerina Movie Premiere in Mexico

Cinemex Launches Marketing Campaign for Ballerina: Ana de Armas Invites Mexican Audiences to Experience the John Wick Spin-off Mexico City – Cinemex, a major Mexican cinema chain, has launched a promotional campaign for the upcoming action thriller Ballerina, a spin-off of the popular John Wick franchise. The campaign features a short video starring Ana de Armas, who plays the lead role. In the video, Armas enthusiastically encourages Mexican moviegoers to experience the film, describing it as 'full of emotions, adrenaline, and impressive action scenes.' The video also includes brief interviews with director Len Wiseman, who adds that Ballerina "dives deeper into the John Wick universe, exploring a new fierce character on a mission of revenge." He highlights the film's intense action sequences and compelling storyline. Cinemex's marketing strategy focuses on digital platforms, encouraging viewers to purchase tickets through their app. The video's release coincides with the film's premiere in Mexico, suggesting a coordinated effort to maximize audience reach and generate excitement. The campaign is expected to contribute to the film's success in the Mexican market and further solidify Cinemex's position as a leading entertainment provider.