Apple WWDC 2025: 'Liquid Glass' Design and Cautious AI Approach

Apple's WWDC Keynote: A Measured Approach to AI and a New Design Language Apple unveiled its latest software updates at its annual Worldwide Developers Conference (WWDC) on June 10, 2025. The event generated mixed reactions from Wall Street analysts. CNBC's Steve Kovach reported on the key takeaways, highlighting Apple's new "Liquid Glass" design language and relatively modest AI advancements. "Apple played it safe this year, sticking to software updates it can deliver on time," Kovach stated, emphasizing the company's focus on delivering polished updates rather than pushing the boundaries of AI. This conservative approach reflects the cautious reaction from analysts. UBS described the announcements as "more evolutionary than revolutionary." Wells Fargo echoed a similar sentiment, suggesting that investors "still need to hear/see more." Despite the measured approach to AI, Apple showcased some notable features, including improved live translation capabilities across text messages, phone calls, and FaceTime. The company also expanded its partnership with OpenAI, integrating its language models to enhance visual intelligence. This allows users to extract text from screenshots and use it for web searches, a feature already seen in other devices. While Apple's focus on iterative improvements might not have generated the same level of excitement as previous years, the "Liquid Glass" design and the expansion of AI capabilities point towards a steady evolution of its ecosystem.