
Adidas Takes Influencers to Champions League Final: A Look Behind the Scenes
Lisbon's UEFA Women's Champions League Final: An Adidas-Sponsored Influencer Journey Two Spanish content creators from the popular social media account Código Nuevo recently documented their trip to Lisbon, Portugal, to attend the UEFA Women's Champions League final. The trip, sponsored by Adidas, offered a unique behind-the-scenes look at the event and the brand's engagement with football fans. The video showcases the creators' journey, starting with their arrival and a delicious dinner organized by Adidas in collaboration with SoccerBible. "Lisboa, women's football, and a ton of great plans organized by Adidas," one of the creators, Marina, excitedly shared in the video. The creators also highlight their visit to the iconic José Alvalade stadium, where the final was held, and a shopping spree at Adidas Originals to choose outfits for the match. The video captures the excitement of the final, showing the creators enjoying the game and celebrating the winning team. The experience was clearly memorable, with Marina concluding, "A thousand thanks to Adidas for inviting us to such a top experience!" The video's vibrant visuals and positive energy provide a compelling glimpse into the event and its impact on fans.