Cupra's Vibe at Primavera Sound: A Day of Music, Fun, and Brand Engagement

Primavera Sound 2025: A Day in the Life with Cupra Barcelona, Spain – June 8, 2025 – Content creators Código Nuevo (@codigonuevo) recently provided a vibrant glimpse into the Primavera Sound festival, specifically highlighting the Cupra-sponsored activities. Their video showcases a day filled with fun, music, and brand engagement. The video begins at the Cupra-branded area, which included a refreshing pool and various food options. "Mirad lo que ha montado Cupra!" one of the creators exclaims, highlighting the impressive setup. The creators then participate in a charm-making workshop, interacting with other festival-goers. The collaborative and creative atmosphere is palpable. The video also features a DJ set, with the creators requesting their favorite songs and engaging with the DJ and attendees. Later, they interview a festival-goer, capturing the overall positive energy of the event. "Aquí me quedo all night," one attendee enthusiastically declares, summing up the experience. The video concludes with the creators expressing their excitement to return the following day, leaving a positive impression of the Cupra-sponsored event and Primavera Sound itself.