Nike CEO's Retro Belt Buckle Signals Comeback for Forgotten 'Nike Country' Line

Nike's CEO sports a retro belt buckle, reviving the forgotten 'Nike Country' line. The brand, known for its innovative designs and marketing strategies, recently saw its CEO, Elliott Hill, wear a Nike Country belt buckle at a company event. This seemingly small detail has sparked renewed interest in the Nike Country line, a label initially created by design legend Geoff Hollister in 1976 and later reimagined by Bob Smith in the 2000s. Smith, in an interview, recalls seeing the original Nike Country t-shirts growing up. Bill Adler, a leather maker in Eugene, Oregon, where Nike has its roots and where Hollister grew up, collaborated with Smith to create the belts. The buckle's reappearance signals a potential comeback for the line, blending nostalgia with contemporary style.