Hidden Song Unlocked! Country Star's Genius Billboard Campaign at CMA Fest

Country Music Star Jordan Davis Unveils New Song Through Unique Billboard Campaign at CMA Fest Nashville, TN – June 7, 2025 – Country music fans attending the CMA Music Festival this weekend got an unexpected treat. A billboard advertising Jordan Davis's new album, "Learn the Hard Way," featured a QR code leading to a website where fans could pre-save the album and unlock a sneak preview of a previously unreleased track. Country music blogger "Country Minute" captured the experience on video, which has quickly gained traction online. "I couldn't believe it!" exclaimed Country Minute in his video. "This Jordan Davis billboard kept going by too fast for me to notice, so I had to get a video of it!" The video shows the blogger scanning the code and then playing the preview of the song "Ain't Enough Road." This innovative marketing strategy highlights the increasing use of technology in the music industry to engage fans. The quick spread of the video shows the effectiveness of this approach. Davis's new album is set for release on August 15th.