Heatless Waves: Crown Affair's Founder Shares Her Secret

Crown Affair's Founder Shares Heatless Hair Wave Technique Crown Affair, a US-based haircare brand, recently released a video demonstrating a heatless hair wave technique. The video features founder Dianna Cohen, who guides viewers through a simple method using their products and newly launched clips. The technique involves applying leave-in conditioner and hair oil to damp hair, then twisting sections and securing them with clips for approximately 45 minutes. Cohen emphasizes using a wide-tooth comb on wet hair to avoid damage. The clips themselves are a notable feature, being handmade in France from plant-based cellulose acetate, designed to hold the hair without leaving creases. "These clips are designed to not leave creases in your hair and actually stay in place," Cohen explains in the video. The video concludes with Cohen showcasing the final result: soft, natural-looking waves. This method offers a gentler alternative to heat styling, appealing to those seeking healthier hair care practices. The video's popularity, with over 9,000 views and hundreds of likes and shares, suggests significant interest in this heatless styling technique.