A co-founder of the popular cookie company Crumbl recently demonstrated an unusually enthusiastic response to their new Moonbeam Ice Cream cookie, performing a backflip in a public display of delight. The short video, uploaded on June 27, 2025, shows the co-founder taking a bite of the new dessert, then running across a grassy lawn before executing a clean backflip. The clip, which has garnered significant attention online, is part of Crumbl's promotional campaign for the Moonbeam Ice Cream cookie. While the exact location of the spontaneous acrobatic feat was not disclosed, the video appears to be filmed on a corporate campus, likely in the United States. The company's social media channels have been abuzz with comments from fans expressing excitement for the new flavor and amusement at the co-founder's energetic review. This lighthearted approach to product promotion highlights the brand's playful marketing strategy.
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