Nova Scotia Realtor's Viral House Tours: Humor Sells Homes

Port Williams, NS: Realtor's Humorous House Tours Go Viral In the competitive real estate market of Port Williams, Nova Scotia, realtor Bruce McGaw is breaking the mold with his uniquely humorous approach to house tours. His videos, which showcase properties while highlighting their local context and McGaw's own personality, have garnered nearly half a million views on social media. "Selling or buying homes can be stressful," McGaw explains, "so I decided to have some fun with it." His videos feature witty commentary, showcasing not just the house's features but also the surrounding amenities, including nearby restaurants, distilleries, and breweries. Client Will Rosenkov says, "I felt the humor fit his personality, and when we saw the video before it was posted, it was so good." The unconventional approach is paying off; McGaw reports that clients appreciate the fresh and captivating style, resulting in successful deals. McGaw's success demonstrates that in a competitive market, a unique approach can make all the difference. His humorous house tours are not only effective but also provide a refreshing take on the traditional real estate video.