David Beckham's Honey-Based Snack Takes Off: BEEUP Launches at Target

David Beckham's Sweet Success: From Beekeeping Hobby to Target Shelves David Beckham, the global football icon, has added a new string to his bow – entrepreneur. His latest venture, BEEUP, a line of honey-based snacks for children, is now available in the US at Target. In a recent video, Beckham details his journey into beekeeping, starting in 2020 during lockdown. He explains how his passion for beekeeping and his interest in honey's health benefits inspired him to create BEEUP. "I wanted to create something for kids to enjoy as part of an active lifestyle," Beckham shared. The video shows Beckham and his family working with bees, creating honey, and developing the product. BEEUP is presented as a healthy and delicious snack, appealing to families seeking active lifestyle options. The launch at Target signifies a significant step for Beckham's entrepreneurial foray into the food industry.