TikTok Virality: Myth vs. Reality

TikTok virality: Does it really matter? Dawn Flaherty, a TikTok growth strategist, challenges the common belief that going viral automatically translates to success. "Viral doesn’t actually mean anything except a video that does well," she says, emphasizing the importance of a long-term strategy. Flaherty shares her experience with viral videos that failed to generate substantial sales or followers, highlighting the need for a defined niche and consistent content creation. She urges creators to focus on building a loyal audience rather than chasing fleeting virality. Her advice resonates with creators seeking sustainable growth on the platform.

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