Torreón Influencers Caught in \$2400 Telmex Disinformation Campaign

Torreón Influencers in \$2400 Telmex Smear Campaign: A Totalplay Marketing Stunt? Torreón, Mexico – A recent controversy has erupted in the digital sphere of Torreón, involving several local influencers and two major telecommunication companies, Telmex and Totalplay. Allegations suggest that influencers were paid \$2400 to create and publish negative content about Telmex, a competitor to Totalplay. The video evidence presented shows several influencers discussing the poor internet service of Telmex, which has sparked debate and criticism. One influencer, Ruben Salas, posted a screenshot of a conversation detailing the campaign's specifics. The message stated: "Hola! I was asked to make a TikTok video today, and I'll be paid \$2,400 next Wednesday." The message also specified video length (30-40 seconds). The video includes comments from viewers expressing outrage and disappointment with the influencers' actions. One viewer commented, "Todo por 2400 pesos que pena" (All for 2400 pesos, what a shame). This sentiment reflects the widespread public disapproval. This incident highlights ethical concerns in influencer marketing. The lack of official statements from Telmex and Totalplay further fuels speculation about the campaign's legitimacy. The situation underscores the importance of transparency and ethical practices within the influencer marketing industry.